Introduction: Grano Coffee Franchise, as from the name only itself, it suggests that it’s a chain of coffee shop franchise, serving in many countries around the world, majorly in the Middle East, Europe, and Asia.
Objective/Goal/Aim/: The main aim of creating this video was to make people aware of “Grano Coffee Franchise”, educate them about its unique insights and let them discover how easily they too can start a Grano Coffee Franchise and make their dreams come true.
Target Audience/customers/viewers: The major target customers for this video/product were 30 to 50 years old ambitious people, who’ve ever dreamed of having their own coffee shop. But don’t have any idea where and how to start off and/or don’t have enough amount of capital to invest.
The Challenge: Grano Coffee came up with a vision of creating a video that can not just attract its viewers towards Grano Coffee, but also educate them the most about it they need to know within as less time as possible and make them fall in love with The Grano Coffee.
Solution: We crafted a character-driven story with which the viewer can connect more. We opted for a more realistic approach with defined faces with emotional expressions which helped to convey the story much more effectively ending up with a very lively video, with an aspirational tone.