With more than 330 million monthly active users, Twitter is one of the most impactful social networking sites on planet Earth. It is so powerful that in the unrest in various politically fragile countries in the Middle East during the start of the previous decade (from 2009-2011), Twitter was exclusively used by protestors from different countries for communication. It was eventually called the Twitter revolution.
Facebook, Twitter, Instagram, Snapchat, etc, offer a goldmine of opportunities for anyone who uses it wisely, especially businesses that are trying to capture the attention of its customers. The VAB reports that 63% of Twitter users are between the ages of 35 and 65. It is the right demographic bracket for most businesses. Fancy a free consultation call with the experts at Motionvillee, an animated explainer video company, to know how to leverage videos for your business?
Videos are getting popular. In fact, it is said that by 2022, online videos will make up more than 82% of all traffic on the Internet. HubSpot says that social media posts with videos have 48% more views. Wordstream says that social videos get shared 1200% more than text and images. Businesses can be happy knowing the fact that it is easy to make videos these days.
Twitter’s research team says that videos are 6x more likely to be retweeted than photos and 3X more than GIFs. If you are a business with the thinking that Twitter is only for trolling and fighting, then you couldn’t be more wrong. A HubSpot report says that people use it to discover brands.
How to add videos on Twitter?
You can use YouTube links directly on Twitter. While it is a great way to promote your YouTube video, be warned that the reach of the video would be less compared to native videos. Alternatively, here’s what you can do, post a part of the video natively along with a link to the YT video.
Uploading directly to Twitter is a great way to get the attention of people. They have a bigger reach than other types of videos on Twitter. Twitter allows you a lot of formats making it easy for you to upload videos based on the right recommendations.
Live videos are a great way for businesses to build a relationship with their customers. Twitter Live feature is the courtesy of Periscope. One advantage is that your organic reach for live videos would be significantly higher.
There will come a time when the organic reach of social networking sites will reduce dramatically. They will want businesses to pay for reach, and you can’t blame them either. Twitter ads are a good option to employ when the organic reach dies down.
Quick tips on engaging more people with your Twitter video:
- Grab the attention of people in the first few seconds.
- Let your videos be people-focused.
- Shamelessly brand yourself so that the visitors don’t forget your brand name
- Provide subtitles for people who like watching videos on mute
- Use Twitter Live to maximum effect
- Employ storytelling format for your Twitter videos
- Cut a long video into short ones and use them as different pieces of individual content.
How to use Twitter videos for your business:
There are a lot of ways in which you can use Twitter Videos for your business. Here are some of the ideas collated from the Motionvillee team.
Question & Answer sessions:
With Facebook Live and Instagram Live ruling the roost, hosting Q&A sessions on Twitter will never go out of style anyway. You can even host live sessions where you give your customers and prospects the opportunity to interact with you.
Share-real time updates:
Apple’s product launches are easily one of the most tweeted events in the world. Why? Because where else do you get a platform to update statuses with a series of tweets. Do you know that you can use Periscope to broadcast live feeds on Twitter? Use Twitter to share the happenings of an event, keynote speech, award presentations, live-streaming an exciting update about the company and so on.
Entertain your audience:
If you want to come across as an entertaining brand, then you have to be one. Twitter is a great place to cement that reputation. As we have always said when it comes to leveraging the power of a social media website, it is all about the imagination of the business. Want the expertise of an animated production company to know more about leveraging Twitter videos? Motionvillee is here to help.
With customers wielding smartphones that have speeds of 4G and 5G, you can incorporate them into your content marketing strategy. Everyone wants to be recognized and your customers would love an opportunity to be featured on your handle. If you can crack the user-generated marketing campaign deftly, your results will blow the roof. Getting your customers to send you content is a win-win situation for everybody.
Use Twitter videos to educate your audience more about the industry and your product. It will help your potential customers understand what you do better. The videos could also be in the form of tutorials where you teach your viewers about something related to your niche. People love this type of content where they can get more information about a topic.
Use it to advertise your products:
Videos that talk about your products or services like an ad to attract your audience. It is an easy way for you to connect with your audience with minimum effort if you can pull off videos that are quirky and witty.
If you have videos as a part of your content strategy, then using Twitter as a medium to distribute your content is a smart decision to make. In this article, we have also outlined how you can make use of Twitter videos for your business. Instead of not having a plan in place, this is what the team at Motionvillee will advise- have a content calendar for all the videos that you want to publish on Twitter. If you are looking for the help of an animated explainer video production company to help you with your Twitter business handle, Motionvillee is here to help.