2020 is almost around the corner, just two months away, to be precise. It seems like not too long ago that we were toasting the beginning of 2019. To prepare for the new year, we at Motionvillee are looking at the latest trends in video marketing and what they mean for animated explainer videos in 2020. Read on, and you may just get a few ideas to include in your marketing plan for the next year.
#1:Video is content king
Even as far back as 2016, Facebook was prioritizing videos over any other type of content. It continued to do so in the years since, and shows no sign of changing that strategy. Experts predict that by 2022 the social networking site will have only videos, no text. That’s Facebook. Surely not your only marketing channel. But Instagram, Linkedin, and even Twitter have followed suit too – promoting posts with video over any other type of content. If you haven’t added an explainer video to your content marketing mix yet, 2020 is primed as the perfect time to begin.
#2: Videos need to be optimized for mobile
With videos being everywhere, it’s no surprise that they’ve also made their way to the screens we use more than any other. 99% of mobile phone users watch at least some type of video content on their phones. More people watch videos on their phones than on a desktop or tablet. Which is why, your video needs to be optimized for mobile, ie to be watched both vertically or horizontally. You may need to hire the expertise of an animated explainer video production company to ensure this, but it’s worth not having a customer ditch your video simply because it displays a black bar when they tilt their phones.
#3: SEO sees more In video
You probably already know that having videos on your website landing page(s) is great for SEO. Sites with videos are ranked higher on Google because people spend time on those sites. But search engine crawlers have grown more advanced and will scrub not just your video title and description, but also look at your closed captions or transcripts. With Google showing 6-second previews for video search results. When you get your explainer video made by an animated video company, you can be sure that they will employ best practices to make your video rank higher in search results, getting you more views and more conversions.
#4: Customer’s demand? It’s videos.
Maybe it’s because all the sites they visit shows them more video, or just that an effective video made by a good animated explainer video company packs a ton of information in a small amount of time. Whatever the reason, customers love video. Including a video on your landing page can boost conversion rates by 80% and consumers were more likely to purchase a product after seeing a video for it on social media. In 2019, 87% of consumers said they wanted to see more videos from brands, with as much as 39% claiming explainer videos as their top choice. From our own data, this demand continues to skyrocket. Time to rethink your content strategy to include videos? Definitely.
#5: More videos in the world, better videos by you
Whether it’s adding personalization to videos, creating videos for each target consumer segment or for different channels, one thing is for certain, with the volume of videos online predicted to make up 82% of all consumer internet traffic by 2022, you can no longer afford to give your customers template or DIY videos. To cut through the clutter and grab your customer’s attention, your video needs to be high-quality, visually attractive, and informative yet engaging. In 2020, if you’re not investing in great-looking videos by a professional animated explainer video production company, your customers may just invest their interest elsewhere.
What do you think about our predictions? Are there other trends you see taking the video marketing industry by storm in 2020? We’d love to hear your thoughts! Tell us in the comment below.
And if you’d like to get more videos in your marketing mix, drop us at Motionville a message and we’ll help you make 2020 your best year yet.