“Salt and Pepper”.
Take a moment and think about how your dish will taste without them. No flavor…!!!
Just like salt and pepper holds an important position in all the dishes. Likewise, a video also holds a prominent position while crafting your marketing strategy.“Videos” and “salt and pepper” are a basic, essential, most important aspect of any dish.
So, would you eat a dish without salt and pepper?
Then why would you serve a dish that actually is missing a crucial ingredient, to your customers? If you really want to make an impact on your potential customers, just include a video.
A survey of online retailers showed-
9% might not sound like a big deal– just take a moment and think about it again: For every 1000 visitors to that page, 90 of them made a purchase.” That’s HUGE!!
Here is the list of the type of videos that you need to know before planning your video strategies-
1. Animated Explainer Videos-
This is my personal favorite- because it is “animation” combined with sensible video script writing to give it a corporate business video look. The best way to entice your audience is by using a noteworthy animated explainer video on your website. An animated explainer video is a perfect way to hold the attention span of your traffic. Animation can grab anyone and anywhere- be it a grown-up, be it a cute kid, or a dog (I am not kidding! Even my dog loves to watch animation)…
A perfectly made customized animated explainer video can push a buyer to get a better understanding of your company.
An animated explainer video brought Dropbox a whopping 10 million new leads. Want to give it a try?
2. How-To Videos
How-To Videos are pretty self-explanatory. If you have a product that you want to explain then you might opt for this kind of video. It contains all the step-by-step details about the product. How-to-use videos work well for those customers who prefer specifics and details.
3. Webinar Videos
These are the third type in my list.
There is no specific subject for a Webinar. It can be on any subject, from the history of your organization to the most crucial part of your products or services.
Let’s wrap up-
It is reported that customers who watched more videos ended up spending more on the website.
I want to let you in on a tiny-little secret. Your site is currently swimming in the gigantic sea of 47 billion websites around the internet.
Billion. With a ‘b.’
A video can help you to get your product and content in front of the right people, to get people to opt-in, engage, or buy.
A short animated explainer video gives your customers a chance to see the way your product moves.
It gives a chance to use voice (sound) to generate a rapport, genuine excitement and passion for the product without relying on exclamation marks.