Optimizing Business Videos

Optimizing business videos to get maximum search engine visibility

Using videos as a part of your marketing strategy is not for vanity anymore. Video Marketing Statistics report for the year 2019 says that 83% of marketers say that video gives them good ROI. Also, 96% of them say they have watched an explainer video to learn about a product or service. Shameless plug- If you are looking to get the services of an animated explainer video production company, look no further than Motionvillee. 

Want to build your brand?

Drive more traffic to your site?

Increase the number of conversions?

More signups for your product?

The answer to all of the above questions is to invest in more videos. Promoting your brand with top-class videos will give you far-fetched results than you could have possibly imagined. Still on the tenterhooks? Cisco says that by 2022, online videos will make up more than 82% of all consumer traffic on the Internet. 

Convinced much?

There are so many other statistics that can shock you into action when it comes to videos. For the ones who have decided to plunge into making videos, you would want to know how to get the most bang for your buck, right?

This is why the Motionvillee team has taken inputs from its experts on how to get maximum visibility for your videos. Here are the things you need to do:

#1 Describe your video in great detail:

Didn’t expect that you would be asked to ‘write’ a lot to get visibility for a video, right? Well, it will help you rank for relevant searches. Here is what you need to know, you aren’t planning to rank for a single keyword, but for a bunch of keywords that come out of loosely-related searches. It may not even be similar to the keyword that you are targeting. This is why you need to write a detailed description to ensure that anything which is even remotely related to your keyword gets picked up. Even the visitors will appreciate you for the long keywords as it will help them understand what the video is about before having to spend a lot of time on it. 

#2 It is all about the keywords:

Not only should you perform keyword research while writing content, but also while making videos too. The simplest way to do this is to think like your user. Also, Google displays video results in the form of how-to, reviews, testimonials, etc. The tool Google Trends will help you understand how much search volume is there for the keywords you plan to use. You can use it to validate your choice of keywords. 

#3 Optimized video title:

How much time do you spend on deciding the headlines of the articles you write on your website’s blog section? Get the drift? Invest the same amount of time, if not more. Do not use clickbait titles. People hate it and it creates a serious dent on your reputation if you repeat it more than once. Ensure that your keywords are the beginning words for your video’s title. 

#4 Embed and share videos:

In the default options available in YouTube, you will be able to embed and share your video. More the number of websites, forums, etc, that link to your video, the higher is the likelihood of it being found by your target audience. Using videos in your blog post also receives a lot of traction as people are on your page because they are interested and clicking on a related video would be the next step to take. Want to make videos with the help of an experienced animated video company, get in touch with us. 

#5 Good thumbnail:

The first thing that your viewers will notice is the thumbnail. It behooves to use a thumbnail that is closest to the description of your video. Do not use a thumbnail that is misleading as it will irk the user. If your YouTube account is verified, you will be able to upload a custom image, otherwise, you will have to make do with the 3 thumbnails that they arbitrarily provide you. 

#6 Upload to various platforms:

While self-hosting your video is not something that we would be advocating against, it might not be the best option to increase the reach of the video. Uploading your video on YouTube is key to ranking your videos on search results. We would also advise you to paste the links on all social media platforms to give it a better lease of life. The more places your videos are uploaded, the higher are the chances of it being recognized by Google.

#7 Introduce a little anarchy:

Apologies for blatantly copying a quote of The Joker from the movie The Dark Knight. We thought it’s the best way to get our point across- Do not use the same status, description, CTAs, etc. Mix it up. You never know which ones will perform best. The video that you upload is more likely to rank on a keyword that you might have missed out on. Introduce a little anarchy by mixing it up and not sticking to the status quo where you use the same text everywhere.

#8 Don’t sweat the small stuff:

Do you have the capability to handle everything? Creating an attractive video that is widely shared is no joke. There are editors, SEO experts, content writers, analysts, etc. A lot of heads go into the making of a good video. If you don’t have an in-house expert for each of these, it would be smart of you to outsource it to an animated explainer video production company like Motionvillee or any other vendor of your choice. The point that we are trying to make here is that creating a video, optimizing it and spreading the word about it on the Internet requires expertise. If you don’t have it, outsource it to someone who can take the responsibility.

Conclusion:

There are so many other things that you can do to increase the reach of your video. While the above tips will ensure that your video gets the right reach, we would like you to experiment more and not stick to a vanilla formula that you can employ everywhere. 

Also, remember that search engine algorithms keep changing continuously, so learning strategies for video SEO is appreciable, but there is no substitute for creating kickass videos. If you are looking to get into the game of videos, then take the services of Motionvillee, a highly respected animated explainer video company.

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